‘Wild Folk’ Advertisements

2025

I have communicated the brand’s “natural” and “less is more” message through the slogan, and the botanic illustrations.

Fulfilling the role of art director, and enlisting the help of a fellow student photographer, I planned and organised a photoshoot for Wild Folk’s Natural Chardonnay.

The design maintains the minimal black and white design, the natural curvy shapes, and the rough linoprint texture on the existing label.

How did we get here?

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